5 Ways to Market Your Tutoring Website
So you have your own tutoring website. Great! A website is an important tool for building your tutoring clientele. But are you doing everything in your power to market your tutoring website? As someone who has been marketing this tutoring website since 2012, and who has a business degree, I hope my advice below can help you build your tutoring website’s reputation and traffic, and ultimately help you increase your client base. Before I get to my favorite 5 ways to market your tutoring website, I need to say a few words about backlinks.
Any SEO expert (which I am not claiming to be) will tell you that quality backlinks to your site are essential for good rankings on search engines like Google, Yahoo, and Bing. The way I see it, there are 3 ways to get backlinks to your site, from easiest to hardest.
- Create profiles that allow backlinks to your site.
- Reach out to other website owners and build partnerships.
- Write good content on your site and hope that others link to it.
Several of my favorite ways to market a tutoring website are related to these three, so I’ll start my list with them.
1. Create profiles that allow backlinks to your site.
All of the free sites below allow you to create a profile on their site that includes a link to your tutoring website. For example, KnowRo (this site) allows you to create a tutor profile in which you can include links to your tutoring website plus any social network profiles you have and other tutoring profiles. And Facebook allows you to create a Facebook Page for your tutoring business in which you can add a link to your website.
2. Reach out to other website owners and build partnerships.
If it’s true that people buy from people they like, it’s also true that people share content from people they like. So get to know your fellow tutoring bloggers. Here are several ways you can start to build relationships with other bloggers.
- Comment on their articles. People love to feel that someone is interested in their writing. Many sites also allow you to include a link to your site along with your comment.
- Find an email address or contact form on their site and introduce yourself. I’ve found that about 10-20% of bloggers will respond, even when my message is arguably too “salesy.”
- Follow their social media accounts and subscribe to their newsletters. This can help you stay informed of their evolving interests. You might discover an opportunity to connect or collaborate months later.
To select which bloggers to engage with, start with a Google search for “tutoring blogs.” Start with websites at the top of search results, since Google thinks they are the most reputable and thus links from their sites will let Google know how reputable your site is.
3. Write good content on your site and hope that others link to it.
Good content is foundational for your tutoring website. If you don’t write thoughtful, informative articles, your efforts to market both your website and your tutoring business as a whole will be stunted.
When choosing topics to write about, be sure to start by Googling keywords. You want to 1) check how competitive the keywords are and 2) read related articles to make sure you’re adding something to the conversation. If a bigger, more established blog has already published an article very similar to your topic, think about how to present a fresh perspective.
4. Advertise intelligently.
Paid advertising may not be right for every tutoring business, but many have found ways to do it successfully. Personally, the only success I ever had was in using Google AdWords to drive signups for the SAT courses I used to teach in Exeter, NH. I had a good return on investment for my advertising dollars because 1) each signup brought in around $600, 2) the campaign targeted people within 15 miles, and 3) positive word of mouth and other ads such as flyers and craigslist reinforced the AdWords spend. But I had many other advertising failures, including AdWords for general tutoring, Facebook ads, Twitter ads, and a company benefits program. My advice is to be very cautious and conservative when it comes to paying for advertising, but to not rule it out entirely.
5. Measure website visitor behavior and be ready to adapt.
Marketing does not end when a potential client finds your website. Converting a website visitor to a paying client requires every bit as much effort and attention as getting them to your site in the first place.
I’m of the opinion that simple is best. Keep the design of your site simple, and make it as easy as possible for interested parents to get the info they need, and then enroll/inquire without too much trouble.
If you haven’t setup Google Analytics tracking on your website yet, do it right away. Knowing how many people visit your site and what pages they visit is vital. If plenty of people are visiting your site but none are submitting your enrollment form, figure out where in the process they are dropping off and why. Personally, I’m constantly experimenting with changes to the student inquiry process and the tutor signup process in an attempt to optimize conversion rates.
It pays to work hard getting backlinks to your tutoring website. I hope this article helps you in that effort. Remember that you don’t need to spend a fortune on advertising to get marketing results. The backlinks you earn will help more students and parents find your website organically through Google, Yahoo, and Bing. Seal the deal with interested clients by simplifying your website design and making it as easy as possible for interested parents to inquire. Make it a long-run goal to get comfortable with Google Analytics so you can measure website visitor behavior and continuously improve your conversion rates.